Who this covers
End Wallet, based in San Diego, California, designs and runs Apple Wallet cards for local businesses. This policy explains how we handle personal information collected online, on this website and through Wallet cards, and offline, on counter tablets in participating shops.
When you use a shop's card, that shop runs the program and decides how your information is used. We handle that information for the shop, on its behalf. The shop's own privacy policy may also apply, and it's the best place to ask about your rewards.
What we collect
If you ask us for a demo: your name, business, email, phone number, business type, number of locations, your message, the link that brought you to us, and a scrambled version of your IP address that we use to limit spam.
If you add or use a card:
- The card's ID number and whether it's in your Wallet
- The ID and notification token Apple Wallet gives us so we can update your card, plus your device type and browser details
- How you found the card, such as which sign or link you used
- Visits, stamps, rewards, offers and perks used, any card balance, and when each happened
- Buttons and links you tap on the card, and the messages sent to it
- Your phone number and name, only if you give them, for example at a counter tablet
- If you join a text program: your opt-in, the exact wording you agreed to, and when and where you agreed
- Notes the shop or our team adds to your record
If you rate a sample: what you tried, your rating, which sign you scanned, and a scrambled version of your IP address that we use to limit spam.
If you have a portal account: your name, email, a scrambled version of your password, sign-in times and IP addresses, and a log of actions you take.
We don't collect payment card details. A card may include a shop's location so your iPhone can show the card nearby; your iPhone handles that itself and doesn't tell us where you are.
How we use it
- To create and update cards, track rewards, and let shops scan them at the counter
- To deliver lock-screen messages that a shop sends to its cardholders
- To show each shop reports about its own program and customers
- To reply to demo requests and support questions
- To keep the service secure, prevent misuse, and fix problems
- To meet legal obligations
Who we share it with
We don't sell personal information, and we don't share it for advertising across other businesses. We share it only with:
- The shop whose card you hold, which can see your activity on that card and any details you gave it
- Companies that help us run the service: website hosting and database providers, Apple (to deliver card updates), email providers, and a texting provider if a shop runs a text program. They may use it only to provide those services.
- Authorities or others when the law requires it, or when it's needed to protect people or our rights
- A successor, if our business is sold or reorganized, under the same protections
Text messages
Texts are sent only if you opt in. Joining is never required to earn rewards. Message frequency is shown when you opt in, and message and data rates may apply. Reply STOP to cancel or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except providers that deliver the messages for that program.
Cookies and tracking
We use only the cookies the service needs: one that remembers your card so you don't get a duplicate, one that keeps a counter tablet paired, and one that keeps portal users signed in. We don't use advertising or analytics cookies, and we don't let third parties track your activity across websites through our service.
How we respond to Do Not Track: because we don't track visitors across other websites, we don't change what we do when a browser sends a Do Not Track signal.
How long we keep it
We keep card information while a shop's program is running and the shop needs it. When a shop leaves End Wallet, we delete its customer data within 30 days of its request, after giving it a copy if it asks. We keep demo requests and security logs only as long as they're useful for those purposes. We may keep some records longer if the law requires it.
Your choices
- Stop notifications: turn them off in the card's details in Apple Wallet.
- Remove a card: delete it from Wallet and it stops updating. This doesn't erase your history; ask us if you want that deleted.
- Stop texts: reply STOP.
- See, correct or delete your information: email team@getendwallet.com. We may need to confirm it's you, and we may pass your request to the shop that runs the program.
California residents may also ask whether we've shared personal information with others for their direct marketing. We don't.
Security
We encrypt information in transit, limit portal access to people who need it, and store passwords only in scrambled form. No system is perfectly secure. If a breach affects your information, we'll notify you or the shop as the law requires.
Children
Our service isn't directed to children under 13, and we don't knowingly collect their information. If you think we have, email us and we'll delete it.
Changes and contact
If we change this policy, we'll post the new version here with a new effective date, and tell business clients directly about material changes. See also our Terms.
Questions: team@getendwallet.com, End Wallet, San Diego, California.